Women in East Asia are putting tiny pegs into their nostrils so their nose could look more European.
The beauty trend apparently started from South Korea about two years ago and has spread to Japan, Chinese mainland and Taiwan, where women with a pointier European nose are considered more attractive.
The beauty trend, however, has sparked serious health concerns. In a recent case from China, a woman reportedly swallowed a peg by accident and the small item was later found in her stomach.
The non-surgical nose-lifting trend apparently involves a set of tools which are popular on shopping websites in East and South-east Asia.
A typical set consists of two small curved pegs, measuring two to three centimetres long, as well as one adjusting hook.
The most popular brand seems to come from South Korea, but various other copycat products have cropped up and sell for as little as £1.
According to the instructions online, users should first insert the two pegs into their nostrils respectively. The pegs are said to be made with silicone.
Then they should use the hook to adjust the pegs so they stand in a 45-degree angle inside the nose.
One seller on China’s popular shopping site, Taobao, claimed that because the product was invisible, it could be a woman’s secret weapon in getting a beautiful nose without surgery.
An advertisement posted by the seller said the product, said to be ‘anti-bacteria’, could change the shape of a nose in less than 10 seconds and is safe to use.
However, potential customers are advised not to wear them for more than eight hours.
Although the nasal pegs are popular among beauty-conscious females, they have also brought health issues to the customers.
Last November, a 25-year-old woman in Taipei nearly lost her nose after a peg poked through her nasal membrane and caused a bacterial infection, according to Apple Daily.
It was reported that the woman wanted to change the shape of her nose tip, but couldn’t afford plastic surgery.
Dr. Liao Guoliang, who treated the woman, warned against the nasal beauty product.
Dr Liao said he noticed more and more female patients had come to the hospital after suffering from nasal diseases and injuries caused by the silicone pegs.
In another report from Chinese mainland last week, a women from Chongqing had to be taken to the hospital after she accidentally inhaled the pegs then swallowed it.
After a medical checkup, doctors found the object in her stomach and it was eliminated from her body two days later.
The woman, surnamed Zeng, told a reporter from Chongqing Broadcasting Group that she had bought the product online, and that many other customers had suffered from similar problems judging from the comments left on the online shop.
Dr Zhou Xin, an ear-nose-throat specialist, called the beauty trend ‘life-threatening’.
Dr Zhou said in the same report that the tiny objects could block a person’s respiratory tract, causing difficulties in breathing and even posing danger to life.
Dr Zhou suggested women not use the nasal pegs.
People in East Asia think Western people’s features are sharper and more ‘three-dimensional’, therefore they are prettier.
According to a beauty website in Taiwan, British actress Kate Beckinsale has the best-looking nose.
The article claimed that Ms Beckinsale’s nose has the perfect angle, is extremely straight and does not have any irregularities.
She is followed by Heidi Klum, Angelina Jolie and Jessica Alba on the ‘most beautiful nose’ chart.