Business English – Global brand of clothing

Business English - Global brand of clothingZara is a global brand of clothing owned by the Inditex Group. It was established in 1975 by Spanish fashion designer and tycoon Amancio Ortega. The first store opened in Galicia, Spain, where it is now headquartered. The company is very unusual in the fashion retail world and incorporates many pioneering concepts. The company takes just two weeks to get its products on its store shelves after designing them, compared with six months for its competitors. It does not advertise, preferring instead to use money on opening new stores. Zara also owns and controls every stage of production from design, manufacture, supply and sales. A Louis Vuitton spokesperson described it as “possibly the most innovative and devastating retailer in the world”. Zara operates in over 70 countries.

萨拉是Inditex集团旗下的服装品牌。西班牙时装设计师,企业大亨阿曼西奥·奥尔特加于1975年创建了萨拉。西班牙的加利西亚建立了萨拉的第一家门店,目前,这里也成为了萨拉的总部所在地。萨拉在时尚零售产业中独具一格,并融合了许多开拓性理念。萨拉在设计完成后的两个星期内就能够将产品推向市场,而其竞争对手则需要6个月的时间。萨拉不选择通过广告来宣传自己,而是通过资金建立门店的方式来吸引顾客。萨拉掌控着所有从设计、生产、供应以及销售的生产环节。路易斯威登发言人将萨拉描述成为全球最具创新力,最具冲击力的零售企业。萨拉遍布全球70多个国家。

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Business English – Negotiate the price


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