English course – reading books in Printed Form or on Computer?

English course - reading books in Printed Form or on Computer

Write an essay with the title “reading books in Printed Form or on Computer” in which you should

1) analyze the strong points and the weak points of each one,
2)  tell your own preference and your reasons

本题是一篇标题加提纲式作文。文章的主题和基本框架在指导语中给出了要求。文章要求以“Reading Books in Printed Form or on Computer(读印刷书还是电子书)”为题(同时也是文章的主题),(一)分析印刷书和电子书的优缺点;(二)说明你自己的喜好及其原因。

The popularization of computer has made it possible to read books on computer. With it, there is much discussion about whether e-books will replace traditional print-on-paper books.

Some people say they like only e-books, which are quicker and more convenient to get and use. To get a needed book, one has to spend much time or money in searching for buying it in bookstores, but one can just type in the title, author or other related information of the book to find it in minutes on internet. Sometimes one can even read the full content to a digitized book free of charge or instantly discuss about a book in an online forum. Moreover, a lot of information of books can be stored in small compact disc, which is easy to take.

Other people, however, think printed books are still necessary. In the first place, too much time in front of the computer can cause eyestrain or increase radiation risks. Second, a printed book can be read at your convenience .One can read in bed before sleep or during a boring journey, without fussing with a computer.

In sum, since e-books and printed books have their respective advantages and can complement each other, I would like to combine the two ways to meet different needs. For quick reference, a digitized book will probably be useful. To appreciate a poem or a novel, I prefer the traditional way of reading on printed books.


English Course – Collection of Introduction Phases in English

English Course – Collection of Introduction Phases in English

English Course - Introduction in English

[1]Good morning/ Good evening/Hello, ladies and gentlemen. I am Stone Lee.;[1]先生们,女士们, 早上好/晚上好。我是 李石头。
I come from Beijing, and I am currently a student at Beijing University.;我来自北京,现在是北京 大学的学生。
My favorite pastimes are reading, listening to music, and spending time with my friends.;我最喜欢的消遣是阅读, 听音乐,和朋友呆在 一块。
I am majoring in international business and psychology,;我主修国际商务和 心理学,
because psychology is useful in every field.;因为心理学在每个行业 里都很有用。
I hope to use my unique education to start my own company in the future.;我希望将来用我独特的 知识来开办我自己的 公司.
I will probably open a global consulting firm.;我可能会开一间国际性咨 询公司。
[2]I am really glad I could be with you today.;
I hope everyone has a wonderful time. Thank you.;我今天非常高兴和你在 一起。我希望大家都玩 的愉快。谢谢。
第二节 卖弄你的 英语和幽默感;
My name is Stone Breaker;我的名字是石头·粉碎者
[1]A very strict officer was talking to some new soldiers whom he had to train.;1]一个非常严格的官员 正在与他要培训的士兵 们谈话。
He had never seen them before, so he began, “My name is Stone,;[他从来没有见过他们, 所以他开始介绍自己: “我的名字是石头,
and I’m even harder than stone, so do what I tell you or there’ll be trouble.;而且我比石头还要坚硬。 所以照我说的做,否则 呢就是自找麻烦。
Don’t try any tricks with me, and then we’ll get on well with each other.;别跟我耍花招,这样我 们就会彼此相处融洽。
“Then he went to the soldiers one after another and asked them their names.;”然后他走到每个士兵 面前问他们的名字。
“Speak loudly so that everyone can hear you clearly,”he said,;”要大声说话,让每个 人都能听清楚,”他说,
“and don’t forget to call me’sir’.”;”还有,别忘了 叫我’长官’。”
[2]Each soldier told him his name until he came to the last one.;直到他走到最后一个士 兵时,之前的每个人都 已经向他报告了他们的 名字。
This man remaine silent, so Captain Stone shouted at him.;那个人仍然保持沉默, 所以石头将军对他大 声叫到:
“What’s your name, soldier?”;”士兵,你叫什么名字?”
[3]The soldier was very uncomfortable, but at last he replied;那个士兵感到非常别扭, 但他最后还是紧张地 答道:
“My name is Stone Breaker, sir.”;”长官,我的名字叫 石头·粉碎者。”
第三节 神奇的中文成语;
Chinese idioms are rich in history and deep in meaning.;

Foreigners are extremely interested in Chinese idioms;


because they reflect the culture and wisdom of China.;


The bilingual ability to explain Chinese idioms will not only prove;


your command of English, it will also impress, shock and stun, visitors!;


Your wisdom and knowledge will gain you respect and leave others speechless.;


Idioms are the biggest challenge in any language.;


A good command of Chinese idioms will help you a great deal in achieving;


a professional level of translation.;


Besides, if you can actually teach a foreigner to speak a few Chinese idioms;


she will be very grateful because you will make her stay more enjoyable.;


You can be sure your new foreign friend will try to impress others with;


her newly acquired Chinese idioms.;


But since Chinese is so difficult for foreigners to pronounce;


it will probably just be yi ta hu tu!(一塌糊涂);
乱七八糟 乱七八糟 形容事物杂乱;
At sixes and sevens/in disorder/in a mess/in confusion;
这几天乱七八糟的杂事 特别多。;
(A lot of crazy things have happened in the last couple of days.);
昨天晚会之后,家里乱 七八糟/一片狼藉。;
(Everything is at sixes and sevens in our house after last night’s party.);
一塌糊涂 一塌糊涂 What a disaster!;
书架多日没有整理了, 乱得一塌糊涂。;
(The bookshelf hasn’t been taken care of for several days and is a terrible mess.);
*我的生活一塌糊涂。 (My life is a disaster!);
A:晚会怎么样? (How was the party?) B:一塌糊涂。 (A complete mess.);
*三个秘书突然辞职后, 办公室一塌糊涂。;
(The office was in a complete mess after the three secretaries suddenly quit.);
画蛇添足 画蛇添足;
Draw a snake and add feet to it/overdo something, thereby spoiling it/;
ruin the effect by adding something superfluous/to over/;
reach the mark is just as bad as not reaching it/gild the lily/ fan the breezes;
These few words are sufficient to express what you want to say.;
Anything further would be overdoing it.;
画龙点睛 画龙点睛;
Bring a picture of a dragon to life by putting in the pupils of its eyes/;
put the finishing touches on sth./bring to life/put life into something/;
add the crucial touch to something/add a word or two to clinch the point;
*他给这幅画作了几笔最 后的润色。;
He gave the picture a few finishing touches.;
那幅画我几乎快完成了。 我只需*要画龙点睛。;
(I’m almost done with the painting. I just need to put on the finishing touches.);
第四节 形容词大战!;
Kiss-ass: to flatter someone to gain advantage and approval.;阿谀奉承;拍马屁; 溜须拍马
*That guy will kiss-ass his way to the top. 那个家伙将靠拍马屁往 上爬。;
*He is a little kiss-ass bastard who’ll do anything to get ahead.;
他那个小混蛋是个马 屁精,只要能往上爬, 他啥事都干。;
1 Cool: great; excellent; unusual;棒极了;泰然自若的; 沉着的;轻松的。
*What a cool guy!;(多酷的家伙啊!)
*This chick is so cool-no matter what happens.;(不管发生什么事,这 姑娘都十分老练沉着。)
*She is totally cool and easy-going.;(她十分轻松自在。)
2 Accommodating: eager to help or please; obliging;乐于助人的;亲切的。
*The tour guide was very accommodating when we asked to see a Beijing Hutong.;(当我们要求游览北京胡 同时,那个导游欣然 答应。)
3 Active: engaged in action or activity;活跃的;活泼的
*He is not as active as he was.;(他不像以往那样活跃。)
4 Admirable: praiseworthy; excellent;令人钦佩的;极好的
*She’s an admirable administrator.;(她是一个优秀的管理 人员。)
5 Adorable: very attractive; charming;迷人的;讨人喜欢的; 可爱的
*What an adorable child!;(多可爱的孩子。)
6 Amazing: overwhelming; surprising; astonishing;使人十分惊奇的; 令人惊讶的
*My mother is an amazing woman.;(我妈妈是一个了不起 的女人。)
7 Amusing: entertaining; attention-getting;有趣的
*He tried to be amusing, but I didn’t respond.;(他试图逗乐,可我一点 都没反应。)
8 Artistic: showing skill in how something is done;有美感的;有艺术才能的
*My brother is very artistic.;(我弟弟很有艺术天分。)
9 Attractive: providing pleasure or delight, especially in appearance;有魅力的;吸引人的
*Her dark eyes are very attractive.;(她的黑眼睛很迷人。)
10 Beautiful: excellent in appear ance; good-looking; attractive;美丽的;漂亮的;完美 的;出色的;很棒的
*She is beautiful and has beautiful personality.;(她长得漂亮,人也 很好。)
11 Big-hearted: generous; kind;胸怀宽大的;亲切的
*Our boss is very big-hearted.;(我们老板胸怀宽广。)
12 Brave: showing courage; unafraid of danger;勇敢的;无畏的
*Try to be a brave man!;(做一个勇敢的人。)
13 Bright: quick to learn; intelligent; smart;伶俐的;聪明的;机灵的
*He has a lot of bright ideas.;(他有很多好主意。)
14 Brilliant: having or showing great intelligence or talent;优秀的;才华横溢的
*I have taught a lot of brilliant students in my life.;(我一生教过很多出色 的学生。
15 Capable: having power and ability; competent;有能力的;能干的; 有才华的
*She is my most capable student/ employee.;她是我最出色的学生 /员工
16 Calm: free from worry; composed; collected;沉着的;冷静的
*He remained calm throughout the crisis.;(在整个危机过程中, 他一直保持冷静。)
17 Careful;小心的;谨慎的;仔细的
*He is a very careful typist.;(他是一个细心的打字 员。)
18 Caring: showing concern for others; compassionate;关心别人的;有同情 心的
*Kim is an extremely caring teacher.;(KIM是一个极其关心学 生的好老师。)
19 Charming: delightful; pleasing;有魅力的;迷人的; 快乐的
*She is a charming young lady.;(她是一个迷人的年轻 女士。
20 Cheerful: good spirited; happy;开朗的;快活的
*Li Yang is a cheerful teacher.;李阳是个开朗活泼的 老师。


English Story – Married but Unhappy

Mandarin Course – Chinese Idioms – highly talented

Mandarin Course - Chinese Idioms - highly talented

highly talented才高八斗

tsau pi and tsau jr were sons of tsau tsau. both were very gifted writers, and tsau jr was especially quick-witted.

after tsau tsau’s death, tsau pi took over the throne of the kingdom of wei. jealous of tsau jr’s literary ability, and afraid that he might cause problems, tsau pi was always looking for a way to kill his brother.

one day, tsau pi called tsau jr into see him.he ordered his brother to make up a poem within the time it took to walk seven steps, adding that if he could not, his life would be in danger.

greatly saddened, tsau jr began to walk and to think. before he had taken the seven steps, he had already finished his poem, the meaning of which was: “brothers are of the same family, so why should the oppress each other?”

tsau jr was very intelligent and loved to study. he wrote many outstanding articles which showed his artistic talent and earned him the admiration of many people. one scholar said of him: “heaven gave the world ten decalitres of talent, and tsau jr alone has eight of them.”

today, to say that a person “has eight decalitres of talent” is to say that he has a great aptitude for writing.



英文中“才高八斗”并没有特别固定的说法,“highly talented”就可以表达相应的意思,当然“highly gifted”或者是“extremely talented”都是可以的。


Chinese Idioms – a drop in the bucket

Chinese Idioms – a drop in the bucket

Chinese Idioms - a drop in the bucket

 a drop in the bucket九牛一毛

li ling was a great general during the time of emperor han wu-di (hàn wǔ dì汉武帝). he was a very good fighter, and he won every battle.

one time, however, li ling’s troops were so hopelessly outnumbered by the huns that although they fought bravely, the whole army was soon taken captive.

li ling shamefully surrendered for the moment, planning to wait for an opportunity to strike back.

but when news of the surrender reached the capital, the emperor’s jealous ministers began to degrade li ling in front of the emperor.

what he heard made the emperor so angry that he had li ling’s wife and mother put to death.

ze-ma chian, who had always respected li ling, believed that he wouldn’t surrender without a reason, and urged the emperor not to believe rumors.

this time, the emperor grew angry at sz-ma chian, and locking him up, punished him severely.

sz-ma chian then wrote a long letter to a friend, saying, “i am now in the middle of writing a history book. if i die, it will be as if one ox in a group on nine were to lose a single hair. i am willing to withstand punishment in order to complete this book.” sz-ma chian finally did finish his book – the very famous shr-ji.

英文中对应的“九牛一毛”的表达方式是“a drop in the bucket”,意思就是“一个水桶里的一滴水”,一个大水桶里的一滴水那就是九牛一毛,少之又少啦~同时也可以翻译成“沧海一粟”或者是“微不足道”


(1)”i’m sorry i scratched your car.”

“don’t worry about it. it’s just a drop in the bucket. that car has more scratches on it than i can count.”

(2)when i think how many people there are in the world, i realize that my own problems are just a drop in the bucket.


“we ourselves feel that what we are doing is just a drop in the ocean. but the ocean would be less because of that missing drop.”

就因为这一句话,曾有一次公益活动的名字就叫做“we need your drop.”(我们需要你的帮助)


Chinese Idioms Learning – Quenching Thirst by Watching Plums

Chinese Idioms Learning – Quenching Thirst by Watching Plums

Chinese Idioms Learning - Quenching Thirst by Watching Plums

Quenching Thirst by Watching Plums 望梅止渴

One summer, Cao Cao was leading his troops in a punitive expedition against Zhang Xiu. It was extraordinarily hot. The burning sun was like a fire, and the sky was cloudless. The soldiers were walking on the winding mountain paths. The dense forest and the hot rocks exposed to the sun on both sides of the paths made the soldiers feel suffocated. By noontime, the soldiers’ clothes were wet through with sweat, and the marching speed slowed down. Some soldiers of weak physique even fainted on the roadside. 

Seeing that the marching speed was slower and slower, Cao Cao was very worried because he feared that he might bungle the chance of winning the battle. But how could they quicken their speed? Cao Cao at once called the guide and asked him on the quiet whether there was a source of water nearby. The guide shook his head, saying that the spring water was on the other side of the mountain, which was very far to have to make a detour to reach. Cao Cao realized that time didn’t permit them to make such a detour. After thinking for a moment, he said to the guide, “Keep quiet. I’ll find a way out.” He knew that it would be to no avail to order his troops to quicken the steps. He had a brain wave and found a good solution. He spurred his horse and came to the head of the column. Pointing his horsewhip to the front, Cao Cao said, “Soldiers, I know there is a big forest of plums ahead. The plums there are both big and delicious. let’s hurry along, and we will reach the forest of plums after bypassing this hill.” When the soldiers heard this, they immediately slobbered. Picturing in their minds the sweet and sour flavor of the plums, the soldiers felt as if they were actually eating the plums, the soldiers felt as if they were actually eating the plums themselves. The morale greatly boosted, the soldiers quickened their steps a great deal automatically. 

This story comes from “The Fake Tangery” in Anecdotes of This World by Liu Yiqing of the Southern Dynasties period (420-589). From this story, people have derived the set phrase “quenching thirst by watching plums” to refer to trying to comfort oneself of others by idle dreams.


Mandarin Idioms – Calling a Stag a Horse

English Story – Married but Unhappy

English Story - Married but Unhappy

I got married when I was 23 years old, and for a while I was unhappy. I couldn’t break up our marriage cuz I had always believed divorce was not an option. So I tried to live one day at a time, not overthinking the future, hoping that things will get better some day.


The problem was, it was all me, my wife didn’t do anything to upset me and she’s genuinely innocent. I didn’t laugh when she was telling jokes, mainly because she can’t tell jokes and always mess up the punchline, it’s also because I didn’t love her anymore, but I tried to crack a smile as hard as it was.


I didn’t even notice when she wore something new or fixed herself for me. I was aware of my problem and that’s why I was going crazy, the fact that it’s all me. That being said, I have never hurt her or even said something unpleasant to her, I never acted on those feelings, I kept my shit to myself.


One day I had to just get away for a while, clear my mind, and try and see a bigger picture, if there was one. Of course I didn’t make it seem like i’m taking a break or anything, i’m a good actor.


So I left, and took a road trip. Driving always helped me get better for the night. I drive alone and talk out loud and let it all out so I don’t burst up and explode during the day.


Nothing happened during those silent days of driving, except that she called me twice everyday to check on me.


She never missed a call, and suddenly I realized that I was waiting for her to forget to call me. I keep realizing how much of an asshole I am.One day while driving I had a moment of clarity, it was so beautiful that I smiled and cried at the same time.


My mind drew a picture for me and here it is.. My wife crying while i’m not there or I can’t see her, then she gathers herself and acts normal when im there, and tries to tell a joke just to get me to smile even though she knows she can’t tell jokes, and for some reason, she was wearing a white dress.


I was thinking about my own happiness so much that I forgot to think about how miserable i’m making her feel. I never hated myself more than I did at that moment.


I turned the car around and drove home, and while i’m on the road, I kept imagining her in that white dress. It made me happy. And I recalled some of the jokes she had told me before, and I laughed about how she messed up the punchline every time.That was three years ago, we had two daughters since then and I can’t believe how lucky I am that I didn’t mess it up. I’m thankful that she didn’t leave me when she had every excuse to. I’m not exaggerating when I tell you that with every love song that I hear, I think of her.


So to the people who think they don’t love their partners anymore, dig a little deeper. There’s a scene in the movie Hachi: A Dog’s Tale, where the father asks his daughter’s boyfriend, “Do you love my daughter? Because that’s what you want to remember in the bad days.”


Thanks for reading this.

English Movie Studies – Minions

English Movie Studies - Minions

1.There are only 5 natural hairstyles for minions in Despicable Me films, including bald.


2.Minion have only three finger.


3.The evil Minions are purple because purple & yellow are an opposite sides of the color spectrum。


4.Minion can survive in outer space, they resist freezing & do not need to breathe oxygen.


5.Minions speak a mixture of spanish, english, french & italian, with additional elements of russian & korean.


6. languages


Hello > Bello

你好> Bello

Goodbye > Poopaye

再见 > Poopaye

Thank you > Tank yu

谢谢 > Tank yu

For you > Para tu

给你 > Pare tu

Marriage > La boda

婚姻 > La boda

Apples > Pappples

苹果 > Papples

Ice cream > Gelato

冰淇淋 > Gelato

I’ m sorry > Bi-do

我很抱歉 > Bi-do

I’ m hungry > We want banana

我饿了 > We want banana (我们要香蕉)

Ugly > Bananoninal

丑陋 > Bananoninal

I swear > Underwear

我发誓 > Underwear (内裤)

Fire > Bee-do-Bee-do-Bee-do

火 > Bee-do-Bee-do-Bee-do

We love you > Tulaliloo ti amo

我们爱你 > Tulaliloo ti amo

I hate you > Tatata-bala-tu

我恨你 > Tatata-bala-tu

What > Po-ka

什么 > Po-ka

Cheers > Kampai

干杯 > Kampai

Kiss kiss > Muak muak muak

亲亲 > Muak muak muak

7.Minions have been licensed by McDonalds.


8.All of the minions who play important parts in the movies have male names.




Short, plump, and bald minion with multi-colored eyes (green & brown).


A mischievous minion who will do anything, even lighting a bomb, to get attention.
He has a more childlike personality than others and loves to annoy people.




A two-eyed, skinny minion, with nice combed hair。


An intelligent minion who is kind, caring, and funny, but sometimes accident prone and he likes ice cream! He is so good at using


weapons and making cupcakes and other foods.






A one-eyed short minion with combed hair.


Playful and funny. He is skillful at video games like Dave. He is also the most sincere and innocent out of all the minions。




Learn English Through Movie – Mission Impossible 5

Mandarin Idioms – Calling a Stag a Horse

Mandarin Idioms - Calling a Stag a Horse

Calling a Stag a Horse 指鹿为马

In the reign of Emperor the Second of the Qin Dynasty (221-207 B.C.), the prime minister Zhao Gao, obsessed with ambitions, was planning to usurp the throne day and night. But he did not know how many of the ministers in the court were allowed to be ordered about by him and how many of them were his opponents. So he thought out a way to test how high his prestige among the ministers was and also to find out who dared to oppose him.

One day when court was held, Zhao Gao let someone bring a stag to the court and, with a broad smile on his face, he said to Emperor the Second of the Qin Dynasty:”Your Majesty, here is a fine horse I’m presenting to you.” Looking at the animal, Emperor the Second thought that it was obviously a stag and that it couldn’t be a horse. So he said smilingly to Zhao Gao:”Mister Prime Minister, you are wrong. This is a stay. Why do you say it is a horse?” Remaining calm, Zhao Gao said:”Will your Majesty please see more clearly? This really is a horse that covers a thousand li a day.” Filled with suspicion, Emperor the Second looked at the stag again and said:”How can the antlers be grown on the head of a horse?” Turning around and pointing his finger at the ministers, Zhao Gao said in a loud voice:”if our Majesty do not believe me, you can ask the ministers.”

The nonsense of Zhao Gao made the ministers totally at a lose, and they whispered to themselves: What tricks was Zhao Gao playing? Was it not obvious whether it was a stag or a horse? But when they saw the sinister smile on Zhao Gao’s face and his two rolling eyes which were gazing at each of them, they suddenly understood his evil intentions.

Some of the ministers who were timid and yet had a sense of right business did not dare to say anything because to tell lies would make their conscience uneasy and to tell the truth would mean that they would be persecuted by Zhao Gao later. Some ministers with a sense of justice persisted that it was a stag and not a horse. There were still some crafty and fawning ministers who followed Zhao Gao closely in ordinary times. They immediately voiced their support to Zhao Gao, saying to the Emperor:”This really in a horse that covers a thousand li a day.”

After the event, Zhao Gao punished by various means those ministers with a sense of justice who were not obedient to him, even with whole families of some of those ministers executed.

This story appears in “The Life of the First Emperor of the Qin Dynasty” in The Historical Records written by Sima Qian. From this story, people have derived the set phrase “calling a stag a horse” to mean deliberately misrepresenting some thing and misleading the public.


Chinese Idioms – dedicate myself to the service of my country

Business English Letters – The 9 Perfect Sample Sentences

Business English Letters - The 9 Perfect Sample Sentences

1. Initiate a meeting


I would like to hold a meeting in the afternoon about our development planning for the project A.


I suggest we have a call tonight at 9:30pm (China Time) with you and Brown. Please let me know if the time is okay for you and Ben.


We’d like to have the meeting on Thu Oct 30. Same time.


Let’s make a meeting next Monday at 5:30 PM SLC time.


I want to talk to you over the phone regarding issues about report development and the XX project.


2. Seeking for more information/feedbacks/suggestions

2. 咨询信息/反馈/建议

Shall you have any problem accessing the folders, please let me know.


Thank you and look forward to having your opinion on the estimation and schedule.


Look forward to your feedbacks and suggestions soon.


What is your opinion on the schedule and next steps we proposed?


What do you think about this?


Feel free to give your comments.


Any question, please don’t hesitate to let me know.


Any question, please let me know.


Please contact me if you have any questions.


Your comments and suggestions are welcome!


Please let me know what you think?


Do you have any idea about this?


It would be nice if you could provide a bit more information on the user’s behavior.


At your convenience, I would really appreciate you looking into this matter/issue.


3. Give feedback


Please see comments below.


My answers are in blue below.


I add some comments to the document for your reference.


4. Attachment

4. 附件

I enclose the evaluation report for your reference.


Please check the attached file for today’s meeting notes.


The attachment is the design document, please review it.


For other known issues related to individual features, please see attached release notes.


5. Point listing


Today we would like to finish following tasks by the end of today: 1…….2…….


Some known issues in this release: 1…….2…….


Our team here reviewed the newest SCM policy and has following concerns: 1…….2…….


Here are some more questions/issues for your team: 1…….2…….


The current status is as following: 1……2……


Some items need your attention: 1…….2…….


6. Raise question


I have some questions about the report XX-XXX


For the assignment ABC, I have the following questions: …


7. Proposal

7. 提议

For the next step of platform implementation, I am proposing…


I suggest we can have a weekly project meeting over the phone call in the near future.


Achievo team suggest to adopt option A to solve outstanding issue…


8. Thanks note

8. 感谢信

Thank you so much for the cooperation.


I really appreciate the effort you all made for this sudden and tight project.


Thanks for your attention!


Your kind assistance on this are very much appreciated.


Really appreciate your help!


9. Apology

9. 道歉

I sincerely apologize for this misunderstanding!


I apologize for the late asking but we want to make sure the correctness of our implementation ASAP.



Business English – Global brand of clothing

Business English – Global brand of clothing

Business English - Global brand of clothingZara is a global brand of clothing owned by the Inditex Group. It was established in 1975 by Spanish fashion designer and tycoon Amancio Ortega. The first store opened in Galicia, Spain, where it is now headquartered. The company is very unusual in the fashion retail world and incorporates many pioneering concepts. The company takes just two weeks to get its products on its store shelves after designing them, compared with six months for its competitors. It does not advertise, preferring instead to use money on opening new stores. Zara also owns and controls every stage of production from design, manufacture, supply and sales. A Louis Vuitton spokesperson described it as “possibly the most innovative and devastating retailer in the world”. Zara operates in over 70 countries.



Business English – Negotiate the price