Hitachi has said it will install a lift capable of reaching speeds of 72km/h (45mph) into a skyscraper in Guangzhou, southern China.
The lift, the fastest in the world, would take 43 seconds to go from the first to 95th floor in the Guangzhou CTF Financial Centre, the company said.
The Guangzhou CTF Financial Centre will house office, hotel and residential space. The skyscraper is scheduled to be completed in 2016.
The 111-storey building will have in total 95 lifts, two of which will be operate at the ultra-high speed.
Currently, the Taipei 101 building in Taiwan holds the record for fastest lift – it can travel up to 60.6km/h.
Hitachi promised a “comfortable ride” even at high speeds in the new lift. The lifts would prevent ear blockages, Hitachi said, by artificially altering air pressure in the car.